ORYXON
A product website that explains a premium LiFePO4 lithium starter battery to Malaysian drivers and workshops, then sends them to the nearest dealer.
The challenge
A new kind of battery in a lead-acid market
ORYXON sells a lithium (LiFePO4) car starter battery in a market where most drivers and workshops only know lead-acid and AGM. The product is better on paper — more cycles, more cranking power, a built-in BMS — but those advantages only matter if a buyer can understand and trust them in a few seconds on a phone.
The site also had two very different audiences: drivers who want to know where to buy, and workshops and battery shops who might become dealers. And sales happen through dealers and WhatsApp, not an online checkout, so the website’s real job was to start the right conversation.
Our solution
Specs up front, a dealer one tap away
We built a single, fast, mobile-first page that leads with the product and its certifications, explains the technology through direct comparison with what buyers already know, and makes the next step obvious for each audience: find a dealer, become a dealer, or chat on WhatsApp.
Spec-first hero
Model, voltage, capacity and cold-cranking amps up front, with CE, UN38.3, RoHS and Smart BMS badges to build trust immediately.
Comparison table
ORYXON LiFePO4 side by side with lead-acid and AGM start-stop batteries — cycle life, energy efficiency and service life — so the advantage is measurable, not marketing.
Dealer locator
Search by name or area, filter by state, or share your location to sort dealers by distance, with Google Maps directions for each shop.
BMS app section
Explains the Bluetooth battery-monitoring app and the Re-Start reserve feature, with QR codes for the App Store and Google Play.
Social proof
Instagram and TikTok reels from real drivers and workshops, so visitors see the battery in real cars.
Dealer recruitment & WhatsApp
A dedicated section for workshops to apply as dealers, plus WhatsApp and call buttons for direct enquiries.
The design
Inside the page
Takeaways
What we learned
- Compare, don’t just listA spec like “1200 cold cranking amps” means little on its own. Placed next to an ordinary lead-acid battery, the difference is obvious, so we built a side-by-side comparison table.
- Make it easy to buy where people actually buyORYXON is sold through workshops and battery shops, not online. So the dealer finder got as much care as the homepage: search by area, sort by distance, and get directions in one tap.
- Give each visitor a clear next stepDrivers want to find a shop; workshops want to become dealers. One page serves both because each group has its own clearly labelled section and button.
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